Multimedia
Design
Discovery
Problem
Pet Wants had a strong product and established brand, but its visual presence wasn't always communicating the same level of quality and credibility. Across web, social, and marketing materials, there was an opportunity to create a more recognizable experience while giving customers clearer reasons to trust the brand.
Task
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Strengthen Pet Wants' brand presence by creating more consistent customer touchpoints, building credibility through educational marketing, and improving the digital experience around how customers discover and understand the brand.
Research
Brand & Visual Audit
Reviewed Pet Wants' existing digital and marketing materials to identify where layout, typography, imagery, and overall presentation could better reflect the established brand identity and create a more recognizable customer experience.
Industry & Customer
Reviewed pet industry trends, customer interests, and educational opportunities to identify content that could communicate Pet Wants' expertise and give customers stronger reasons to trust the brand.
Customer Journey
Evaluated the website from the customer's perspective to identify outdated experiences, unclear information hierarchy, and potential friction points that could be addressed through future page and UX improvements.
Action Plan
Build Brand Consistency
Cohesive visual identity
Strengthen Credibility
Education & Expertise
Modernize The Digital Experience
Clarity & Usability
Create Scalable Marketing
Repeatable Brand Assets
Connect Every Touch Point
Cross Channel Consistency
Design
Industry Facts Campaign
Created a 6-post social campaign using pet industry insights to build credibility, educate customers, and reinforce Pet Wants as a knowledgeable voice in the space.
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Brochure Design
Designed a new brochure from scratch, translating Pet Wants’ tone and personality into an editorial layout that balanced brand storytelling, product information, and visual appeal.
Website Refresh
Updated key website experiences with more modern layouts, clearer hierarchy, stronger brand alignment, and consideration for potential friction throughout the customer journey.
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Results
6
Webpages Made/Refined
30
Total PR
Posts
140
Brand Scale
50%
Web Traffic Increase
Multi Channel System
Created a more cohesive Pet Wants experience across digital, print, and social—giving the brand a recognizable visual language while strengthening how it communicates expertise and value.